Internet Marketing | Airdrie SEO

Search engine optimization (SEO) is tough. If you’re doing it right, you’re spending hours every week just trying to figure out what works and what doesn’t. You have to be an expert at keyword research, link building, content marketing, competitor analysis, on-site optimization, and so much more. And as soon as you think you have a handle on your SEO strategy-Google makes an update that throws everything off.

Imagine having an affordable SEO company in Alberta that helps businesses just like yours get ranked for various search terms and keep up with search engine updates. A team that works with you to understand your goals then designs a custom strategy that gets you results fast.

That’s what sets Kcom Solutions apart from all other SEO companies in Airdrie and surrounding areas.

Interested in getting started with our search engine optimization services? Book a free consultation now!

What Our SEO Services Involve

Our Calgary SEO services involve three main components: On-page optimization, Off-page optimization and Technical SEO. Let’s explore each at a time.

1.On-page optimization

On-page optimization, also known as on-page SEO, is a set of techniques used to improve the visibility of a website or a web page in search engine results. It’s an integral part of SEO.

On-page optimization includes:


Meta-tagging is the process of adding information to your web pages that help search engines index them. Meta tags include Title tag and Description tag. The Title tag is the most important Meta tag as it appears in search engine results and tells users what your page is about, usually in one to five words. The description tag is a short piece of code used to describe information on a specific page.

Our experts can handle your meta-tagging and help your business be found online much more quickly.

Keywords optimization

Keywords should be placed in the <Head> section of the HTML document, <Title> tag, as well as in the heading and sparingly throughout the content. LSI keywords (related words to the primary phrase that help search engines understand your content better) also form a crucial element of modern keyword optimization. Keyword optimization does not involve keyword stuffing as this hurts SEO.

We help you find the right keywords for your brand and niche and craft a strategy to help you rank for them in search engines.

Content optimization

Content optimization is all about creating content that is unique, high quality, comprehensive, and relevant to a given web page’s topic.

Optimizing content for search engines is a great way to improve your visibility online. The main goal of SEO is to get more traffic to your website by using various techniques and tools. Content optimization forms one of the most effective and straightforward ways to achieve this.

Like keyword stuffing, duplicating content and repetition of words should be avoided in content optimization as these hurt SEO.

We offer content optimization services that help put your brand name out there with the right goals in mind.

Internal and External links

Internal links are links to pages within the same website. They help users navigate your site. External links are links to pages, posts or sites on other websites. They help users navigate and explore the web to find relatable or supporting content. Both internal and external linking are vital for SEO.

You need the right experts to create a web of links on your website and build authority and reputation for important topics for your website. With our extensive experience in internal and external linking, we strongly believe we’re the right experts to work with in Calgary.

Image optimization

Images are the best way to make your content more appealing and catchy. That’s why they are used everywhere, online. But did you know that images also have a significant impact on search engine rankings? Well, actually, they do.

It has been proven that including size and quality optimized images in your content can increase the time people spend on your website and improve your search rankings.

Are you unsure where to begin with image optimization? We have SEO experts on-hand to offer you advice on image optimization.


2.Off-page optimization

Off-page optimization is a vital part of SEO. It includes factors that affect the search engine rankings but which you have no direct control over. With proper off-page optimization, you can improve your search engine ranking and get a better chance at converting users into customers.

Off-page optimization combines various elements that focus on improving your digital profile across different sites to get more natural links, social shares, and traffic from other sites.

Here are the most important off-page optimization factors:

Social signals

Social signals from social media like Facebook and Twitter play an essential role in the off-page optimization of your website. Social signals come from sharing information socially, which is an important part of social media optimization.

When you optimize your website for search engines and share your content on social media, you’re using SMO to improve your SEO.

Using social media to drive traffic and generate leads requires a different mindset and style to website content marketing. If you want to invest in SEO but aren’t sure about the impact that social signals have on your website, reach out to us.

Link building

This is the process of building backlinks (one-way hyperlinks) to a site to improve its search engine ranking. Several strategies such as industrial outreach, guest blogging, and building useful tools can be used in link building.

When it comes to link-building, we focus on quality over quantity as this is a crucial ingredient of SEO success.

Brand mentions

Brand mentions are a long-term link-building strategy. You can use brand mentions to build links to your website, establish yourself as an authority figure in your niche, and earn traffic through search engine results pages.

Nowadays, consumers read online reviews before they buy anything. This suggests that brands should focus on getting good reviews and increasing their brand mentions to drive traffic to their website and increase sales.

We help you reach out to influencers on various platforms and appeal to them for a brand mention.

Content marketing

Regardless of your industry, content marketing can help you boost brand awareness, increase conversion rates and drive qualified traffic to your website. If you are struggling to find solutions to your content marketing problems, just reach out to us, and let’s handle the rest.

We’ll craft a working strategy for creating audio, text, and video content that stimulates interest in your products and services.

Competitor analysis

Creating a competitor analysis strategy is a great way to understand the best ways to approach your off-page SEO. If you want to make your website rank higher than your competition, you need to do what they do better.

With our expertise in SEO competitor analysis, you can rely on us to ensure that you outrank your competitors.

Local SEO factors

Local SEO is a combination of organic SEO tactics and local-specific strategies designed to help businesses get found by local customers searching in Google, Bing, or Yahoo. It’s the process of improving rankings and traffic to a website by increasing the volume and quality of inbound links pointing to the website from relevant, geographically-targeted websites. When it comes to SEO, there are four primary tactics that can be used to help increase rankings in local searches:
We have done Local SEO for hundreds of brands in Calgary, so we know what works in this area and what doesn’t.

We Create Digital Products That Make People Live Easier

3.Technical SEO

Technical SEO is a set of solutions that deal with the actual code on your website. It’s very important but is often overlooked by many brands that focus on improving content or marketing strategies. The truth is that the success of your business depends not only on your content but also on your technical SEO.

Technical SEO includes everything from server optimization to image compression to site structure and content creation. We have an in-house team of technical SEO experts ready to assist you in checking the boxes for all technical SEO elements.

We Are The Best

Why hire us?

60-day money-back guarantee

We offer a 60-day money-back guarantee if you don’t see a significant increase in rankings. This gives you peace of mind and assures you that you get results for what you pay for.

Custom SEO

We offer Custom Search Engine Optimization that’s meant to help you achieve your specific goals. If you are a small or medium business owner, simply let us know what you are hoping to achieve.

Highly competitive deals

We understand that resources are always limited while setting your business up for success. That’s why we offer affordable Calgary SEO services that will help your small or medium business grow online by ranking it on the top of Google’s search result pages.

Need help attracting more customers to your small or medium business?

Schedule a free consultation today.